Elevate and UCOP MESA presents:

CULTIVATE

Volunteer Leaders Who Motivate, Curate & Narrate to Activate

CULTIVATE

Volunteer Leaders Who Motivate, Curate & Narrate to Activate

The VIA Leadership & Executive Academy & Development (LEAD) Seminar Series features a fresh and innovative learning experience for Volunteer Leaders who are employees of major organizations. This cross-industry Seminar Series stands out with the combined unique elements below:

What Makes the VIA LEAD Seminar Courses Unique?

CULTIVATE Seminar Course Description

This cross-industry seminar course prepares employees to serve as Volunteer Leaders who drive strategic initiatives across the WorkForce, WorkPlace, and MarketPlace. Through structured frameworks, practical tools, and research-based strategies, participants learn to design, activate, and sustain volunteer efforts that align with organizational goals. Using the VIA Framework, participants gain skills in strategic relationship-building, motivational leadership, content curation, and storytelling for impact. The cross-industry seminar course emphasizes actionable leadership practices, cross-sector influence, and measurable outcomes that result in enduring organizational and community value.

Learning Outcomes:

Apply the VIA Framework to design and lead volunteer initiatives that create measurable impact across WorkForce, WorkPlace, and MarketPlace dimensions.

Construct compelling stakeholder-centered narratives using the PORS & PROS method to enhance engagement, storytelling, and volunteer program advocacy.

Distinguish between general and strategic relationships and develop plans to leverage strategic networks for organizational goals.

Analyze internal and external strategic environmental factors using macroenvironmental and microenvironmental scanning techniques to inform volunteer leadership strategies.

Identify and assess key motivational drivers for volunteer leaders using the Volunteer Leader Motivator Map, and design engagement strategies aligned with these drivers.

Demonstrate systems thinking by mapping and aligning volunteer initiatives with organizational structures, strategies, systems, and stakeholders.

Systematically curate, frame, and disseminate high-quality content that strengthens volunteer group visibility, brand credibility, and leadership positioning.

Design volunteer engagement activities that incorporate motivational alignment, sustainable leadership practices, and community impact assessment.

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Eligible for Tuition Assistance at Most Organizations!

Seminar Course Information

Dates & Times

Day 1: Thursday, August 21, 2025
from 7:30 am—8:30 pm Pacific Time (PT)

Day 2: Friday, August 22, 2025
from 7:00 am—11:45 am Pacific Time (PT)

See further below for agenda.

Location

In- Person

Sheraton Cerritos Hotel
12725 Center Court Drive
Cerritos, California 90703
(562) 809-1500

See further below for more info.

Registration Options

Special Invitation Code
Tuition Assistance/Reimbursement
Direct Budget Payment

REGISTER NOW!

CULTIVATE Agenda

In-Person Agenda (August 21 & 22, 2025)

Day 1 - August 21, 2025 (Thursday)
General Attendees, Speakers, and Executives

(All times below are Pacific)
07:30 AM – 08:30 AM: Breakfast
08:30 AM – 09:00 AM: Welcome
09:00 AM – 10:15 AM: Session 1
10:15 AM – 10:45 AM: 30-min Networking Break
10:45 AM – 12:00 PM: Session 2
12:00 PM – 01:00 PM: Lunch
01:00 PM – 02:15 PM: Session 3
02:15 PM – 02:45 PM: 30-min Networking Break
02:45 PM – 04:00 PM: Session 4
04:00 PM – 04:30 PM: Closing
04:30 PM – 05:30 PM: Networking
05:30 PM – 08:30 PM: VIP Dinner (By Invitation: Executives, Speakers, and VIP Guests)

Please note: Day 2 has two Tracks

Day 2 - August 22, 2025 (Friday)
Discussion Sessions

(All times below are Pacific)
07:00 AM – 07:40 AM Official Meeting & Working Breakfast
07:40 AM – 11:00 AM Interactive Breakout Groups
11:00 AM – 11:30 AM Closing

Day 2 - August 22, 2025 (Friday)
Practicum Clinics

(All times below are Pacific)
08:00 AM – 08:45 AM Breakfast & Open Networking
08:45 AM – 09:00 AM Opening
09:00 AM – 10:30 AM Interactive Session 5
10:30 AM – 11:00 AM Networking Break
11:00 AM – 11:45 AM Interactive Session 6 & Future Opportunities

Location

Sheraton Cerritos Hotel
12725 Center Court Drive
Cerritos, California 90703
(562) 809-1500

Please make your hotel reservation by using the link below:

Start Date: Thursday, August 21, 2025

End Date: Friday, August 22, 2025

Last Day to Book: TBD

Special Registration Rate: We have a specially negotiated room rate starting at $184 per night. Taxes, resort fees and Internet access not included in this price. Please reserve before TBD and mention “SER,” “Spectrum Knowledge” and “Elevate ERG Summit & Leadership Forum” to take advantage of this special rate!

Room Reservations Online: To reserve your room, click here.

Room Reservations by Telephone: Call 800 325-3535. When making reservations, please reserve before May 17, 2024, and mention “SER,” “Spectrum Knowledge,” and “Elevate ERG Summit & Leadership Forum” to take advantage of this special rate!

Reservation: Your credit card will be charged for one room and tax upon submitting your reservation.

Cancellation Policy: Please cancel at least 3 days in advance to avoid penalty charges.

If the room block is full, please click here to check for additional room availability.

Start Date: Thursday, August 21, 2025

End Date: Friday, August 22, 2025

Airport Options:
For those attending in-person, these are three recommended airports.
1. Los Angeles International Airport (LAX).
The most number of options for nonstop flights.
2. Long Beach Airport (LGB).
The closest airport to Cerritos, but very limited nonstop service.
3. John Wayne Airport/Orange County (SNA).
Similar distance as LAX, but limited nonstop service.

FACULTY

World-class VIA Faculty comprise seasoned executives trained in the Elevate methodology of experiential, interactive, and collaborative team-based learning. These also feature research-based frameworks, models, and tools—all made practical for leaders—in Elevate’s unique style.